Have you seen this? Social Media Revolution
I attended a small business workshop last week on using social media to attract more business, sponsored by one of my clients, who hosted this session for local businesses in hopes of making contacts for more business. Whew! Anyway, it worked.
The reason I’m writing about is that for financial institutions, the potential for attracting business from consumers, retaining more business, and increasing sales through social media is a relatively untapped market. For me and most of my colleagues, who are my age, 55, or older, the social media revolution has bypassed us, since most of us do not spend enough time using it – some not at all. We all use email, but that it about the extent of our participation in electronic communications.
The younger generation uses social media as their primary method of communication. They were raised on it and know all about it. They live it, they respond to it.
One of my clients is in the process of launching a totally on line financial institution, like ING, but local - there are no branches to visit once you open your account, so marketing via the internet to attract and keep business is critical. It is growing slowly through direct mail – Google Adwords was not effective. Recently, through an e-marketing & communications consultant, they learned about the potential of marketing through Facebook and they are in the process of putting a strategy in place to target the tens of thousands of Facebook users in their market area.
I will keep you posted on their progress. In the meantime, feel free to contact me for our e-marketing & communications resource. She currently manages all e-communications for a college and is one of those young, energetic and knowledgeable people that everyone turns to for advice on this topic.
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