I spend a lot of time conducting one-on-one sales training sessions with tellers. I do this to give each teller the opportunity to express their feelings and talk about issues they have with selling. Through these conversations I have found that in many cases, it is what the teller is saying that is causing them to feel uncomfortable, or worse, causing them not to make product referrals at all. I ask them to write down what they usually say when someone approaches them to cash a paycheck, for example. Most times it begins with mentioning a product, and produces a quick “no thanks” from the customer.
Archive for February, 2009
What Does a Clothing Store Have to do with Banking?
Jack Mitchell is the CEO of Mitchells/Richards/Marshs, one of the most successful clothing stores in the country. In his book “Hug Your Customers” he talks about “Reactive - Proactive”, and the way things used to be at his stores - that the salespeople just waited around for someone to come walking through the door, then they sold some clothing. He says that things have changed, that now “You can’t stand idly twiddling your thumbs until someone walks in the door. You must take actions to bring customers through that door. In other words, you need to initiate the sale, not simply complete it.”





