Many branch employees, especially tellers, continue to feel uncomfortable with the “sales” aspect of their job, even though they know that the most critical aspect of their job function in the current economy is to sell more banking products and services to customers.
Tellers are conflicted with their role of “salesperson” for a variety of reasons:they think that customers are in the branch for a quick transaction and to get out just as quickly; they think customers don’t want to discuss their personal financial business with a teller; they feel that there is no time to “sell” while customers wait anxiously in line; they feel that selling products or services is a violation of the customers’ trust;and of course, there is the awful fear of rejection!
