Sales programs must be designed to do one thing: grow your balance sheet and affect the bottom line. If your sales program doesn’t to that, it needs to change.
Lots of sources exist to “pump up” your banking sales staff: on site/off site training programs, seminars, motivational speakers, on-line sales training, sales books, DVDs, etc. What none of these programs does is measure and monitor actual results achieved, plot trends, and most importantly modify training and motivational techniques to refect an ever-changing market, and ever-changing group of employees.
