Archive for July, 2008

If it feels like selling, you’re doing it wrong.



More training this morning. This time, in addition to working on “before” and “after” scripting to learn to talk about the benefits of products and services, rather than the products and services themselves, we also discussed obstacles to selling.

The number one obstacle for tellers is their perception that “selling” means pressuring someone to “buy” something they don’t want or need. Let’s face it, nobody wants to sound pushy, or to make someone else feel uncomfortable. That is not what selling banking services is all about. In fact, “selling” bank services isn’t selling at all; it’s really an educational process. If

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“Pretend that every single person you meet has a sign around his or her neck that says ‘Make me feel important.” Mary Kay Ash

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President & CEO
Crescent Credit Union